Athar Zia, a passionate expert who specialized in Ads Auctions at Meta, worked closely with advertisers to maximize their performance.

Driven by a clear vision, he played a key role in growing an advertiser into the 5th largest on Facebook.

His expertise led to regular meetings with Meta’s executives eager to understand the complexities of its ad auction system.

After reaching an impressive milestone of $1M in daily ad spend, he saw an opportunity to make a broader impact.

In 2020, as AI emerged and creative became the driving force behind performance—surpassing bidding, budgeting, and targeting—Z recognized the need for a powerful AI-driven solution.

Amid the pandemic, he took a bold leap and left Facebook to pursue his entrepreneurial dream.

He founded BLKBOX, the most powerful AI-Powered Creative Intelligence Platform, designed to leverage AI to produce and highlight winning creatives, enabling advertisers to scale their ad spend profitably.